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The landscape of artificial intelligence has become with the emergence of agentic AI, a paradigm shift characterized by autonomous digital agents capable of making decisions without explicit human intervention. These agents are sophisticated algorithms and adaptive mechanisms to engage their environments, interpret information, and perform actions

AI is rapidly transforming the marketing landscape, and lifecycle marketing is no exception. By leveraging powerful AI algorithms, businesses can gain valuable insights into customer behavior across each stage of their lifecycle. From personalized onboarding experiences to predictive churn prevention, AI empowers marketers to foster long-term clien

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